论文摘要英文

　　Abstract

　　Engaged in processing, manufacturing and assembly of production-oriented enterprises,MRO materials procurement management has a pivotal role in production management. Thequality of MRO procurement management, directly related to the maintenance of productionequipment, maintenance and repair work,and ultimately affect productivity and economicefficiency. Variety, small batch is notable features MRO materials procurement,taking intoaccount the cost of procurement transactions and inventory management in a high proportionof all spending, how do MRO materials procurement management and making profit source isthe production of manufacturing enterprises important issue facing.

　　On the basis of the relevant MRO materials procurement management theories,methodsand tools are discussed based on the combination of materials management status GCS MROprocurement company, GCS company MRO materials procurement management problemswere analyzed. Currently the main problem: the high cost of procurement; Some MROmaterial out rate,and some MRO materials but hold higher inventories and so on. Throughfurther discussion of the relevant causes of these problems, put forward the correspondingMRO materials procurement management recommendations for improvement. First, thecompany's products GCS ABC classification and procurement of materials module methodclassification; Secondly, based on the results of the classification module procurement law,established positioning model MRO materials; Finally,the proposed model is based on thepositioning of different MRO materials procurement and supplier management strategy.

　　GCS from the actual operation of the company, this article aims to study the idea on howto use the system to improve the procurement of MRO materials procurement managementand related theories, while seeking effective ways to improve the operational efficiency ofMRO materials procurement, and ultimately enhance the company's overall competitiveness.

　　Keywords: MRO; Purchasing Management; Supplier Management

　　Abstract
　　
　　With the rapid development of Chinese national economy, small and medium enterpriseshave become an important part of Chinese market economy and played an increasinglyimportant role in the development of the national economy. All the government, business oracademia were increasingly concerning entrepreneurial phenomena rapidly especially forSMEs and the survival and development of SMEs in the market was a hot issue inentrepreneurship research. That for new ventures how to develop competitive strategies in linewith the business development strategy and avoid the venture was the focus of everyone'sattention as well as entrepreneurs at present. Research in this paper was carried out under thebackground for this problem, which has had more practical significance.

　　This study mainly used literature analysis and case studies. Firstly this paper proposedthe research background, significance and research contents as well as research framework ofthis writing. Secondly, this paper described the application of the relevant theoretical basis,including strategic management theories and concepts and research related toentrepreneurship,which had more systematic introduction to combination of the theoreticalstudy of new, ventures and strategic management. Then HW company had been analyzedabout the internal and external business environment, with the use of SWOT, PEST analysisand critical success factors analysis of the company's strengths and weaknesses, and then thecompetitive strategy and the strategic direction of HW company were put forward. Accordingto the present situation, HW could select lateral strategy of growth mode, and maderecommendations to protect implementation of the strategy,which including strengtheningplanning and marketing strategy, quality control and technical cooperation, human resourcesstrategic management, promoting the implementation of marketing strategy,adjusting productconstruction, financial management and so on. Finally, the full text of the study wassummarized and pointed out the limitations of the paper and future research.

　　Keywords: New Ventures; Corporate Strategy; Key Success Factors; SWOT Analysis

　　Abstract

　　As a long term incentive, equity incentive plays an important role in corporategovernance mechanism. It makes operators or employees participate in business decision,profit-sharing and risk-taking like stockholders and devote themselves into the company'slong term development by empowering them to acquire company's stock or correspondingeconomic benefits. Equity incentive is getting more and more attentions from capital marketsand public companies and becomes an important part of enterprise's core managementcompensation.

　　593 public companies in 2526 which IPO in China's A-share market have announced theimplementation of equity incentive plans since China Securities Regulatory Commissionpromulgated Public Companies Incentive Management Measures （Trial）。This paper selectedseveral representative samples from these 593 companies after studied the basic concepts andviewpoints on equity incentive from home and abroad. It analyzed the reasons for success orfailure in their equity incentive plans and summarized the implementation status andinspiration of equity incentive in China's capital market.

　　DFL is a representative compMiy which IPO in GEM of China's A-share market and itsequity incentive is in process. I found that the design of equity incentive plans had a greatrelationship with the market condition, time node, grant price, performance goals and taxesetc through doing research on the program design,assessment objective,implementation andincentive effect of DFL's equity incentive plan. And only with good communications withincentive personnel and a coherent and sustainable equity incentive plan could companiesenhance their operating performance and achieve long-term healthy development. Afterstudied equity incentive plans of several sample companies and DFL, I thought someimprovements need to be done in laws and supporting systems about China's publiccompanies' equity incentive plans and I made some personal advices in this issue.

　　In conclusion, I found that the implementation of equity incentive plans in publiccompanies had become a trend based on the research of this paper. Strengthening relatedpolicies and implementing equity incentive and employee stock ownership plans could bebeneficial to the construction of China's capital market and improving the management abilityof China's A-share public companies.

　　Key words : Equity Incentive; Public Company; DFL; Design and Optimization

　　Abstract

　　Based on the theories and principles of lean production and SMED, the article analyzedthe time and content of robot exchange mould by using flowcharts, value-added andnon-value-added concepts, which is the longest time exchange mould in the W company.

　　According to the analysis results and China's cultural tradition, W company set up goals, andthen shorten internal and external exchange time based on the principle of SMED by using5W2H, EMRC and methods of lean production to eliminate waste, finally used fishbonediagram to analyze and reduce debugging time. Through continuous efforts,the time formould exchange reduced from 150 minutes to 26 minutes and we reached the goals set inadvance.

　　The results were the sample for small and medium company how to run lean productionthrough SMED.

　　Keywords: lean production; SMED; stream map

　　Abstract

　　With the continuous improvement of people's living standards they are no longersatisfied merely to have shelter and basic living fiinctions.They also require that theirenvironment is more comfortable and beautiful. It is this demand that has the carpet industryshowing unprecedented market potential. However,along with the accelerating process ofeconomic globalization, the Chinese carpet enterprises are facing an increasingly fiercecompetitive environment.

　　Carpetian Carpet Company's key to survival is to further enhance the competitiveness oftheir business. This paper analyzes the macro-environment and industrial environment to gainan in-depth understanding of the issues it is facing; then further identifies through SWOTanalysis Carpetian's strengths and weaknesses, as well as facing development opportunitiesand threats that exist. The basis of this analysis combined with modern 4P marketing theory（Price,Place,Product, and Promotion） to determine the target market position of CarpetianCarpet Company.

　　Keywords: carpet; marketing strategy; target Market